Category: Marketing and Photography

  • Why You Need a Professional Selfie.

    We all know that a picture paints a thousand words. And we know that images are important to our marketing, particularly our online presence. Why is it then that often the one image that we should have, is missing or at best average? Which image is that? The SELFIE or as it used to be known…

  • Why you need good Photography to sell Wine.

    Why you need good Photography to sell Wine. Do you produce wine but are not sure how to display it? Are you in marketing and are struggling for the best way to market your wines or the wines of your clients? When browsing the wine store for the evening’s bottle of wine how many labels…

  • Here’s why it’s about Time you took your own Stock Photos.

    I Know, you’re happy using other people’s stock photos – And that’s fine. However, your business is unique and it deserves unique content to grow and scale. I’m not saying that you need great photos to be successful, you may have other advantages or skills that can offset that. But we are an image driven…

  • How to use the Rule of Thirds for Stock Photography

    When taking any photo, it’s the done thing to have rules. Now I don’t go along with rules all the time after all, aren’t they made to be broken? But this one is an essential rule for anyone starting out or even still learning (not that you ever finish learning but you get my drift)…

  • How to use your Travel Photos as Stock

    We often spend too much time searching for things that we have under our noses. Let’s take Stock photos for your marketing as an example. We’ll either jump on the net and spend hours searching for images that will fit the bill or set up our own temporary photo studio and take something ourselves that…

  • The 10 things you need to know about photographic copyright

    In my article Why stock images are bad for business! I mentioned Photographic Copyright and that I would expand on it at a later date. Well it’s taken me a while but here it is: Copyright is very misunderstood and complicated. But it doesn’t have to be. Let’s see if I can make it simpler…

  • Why having the right camera equipment is important – or is it?

    I’ve eaten at lots of good or great restaurants (I’ve eaten at some pretty ordinary ones too but that is a story for another day). And not once has it occurred to me to think that the equipment in the Chef’s kitchen must be fantastic! I appreciate the fact that it’s the chef or chefs…

  • Eight Industries that need Excellent Stock Photography

    Stock Photography and/or Visual content can be many things, like photos or images, infographics, videos, *Memes, screenshots and presentations. There are others of course but these are the main ones.   *BTW don’t know what a Meme is then check out this site Memes.com   In this article, I will concentrate on what stock Photography…

  • Photography Tips from the Internet worth Reading

    To bring you the content that you enjoy on this blog, I read extensively, some it from physical and digital books (I have 100’s) and some from different places from around the net. After all I may be a photographer that’s been in sales and marketing for many years (too many some would say) but…

  • How to show involvement in your stock photos

    In a recent post, Looking for stock photos? Here’s how to take your own, I listed the Four Basic Elements of Stock photography: 1 Background 2 People (Model/S) 3 Subject 4 Involvement   I covered Background in How to create the right stock photo background, People in How to put People in your Stock Photos and…

  • How to make the subject in your stock photos stand out

    In a recent post, Looking for stock photos? Here’s how to take your own, I listed the Four Basic Elements of Stock photography: 1 Background 2 People (Model/S) 3 Subject 4 Involvement I covered Background in How to create the right stock photo background I also covered people in How to put People in your…

  • How to put People in your Stock Photos

    In a recent post, Looking for stock photos? Here’s how to take your own, I listed the Four Basic Elements of Stock photography:   1 Background   2 People (Model/S)   3 Subject   4 Involvement   I covered Background in How to create the right stock photo background.   Now this where you will…

  • How to create the right stock photo background

    A few weeks ago, I posted Looking for stock photos? Here’s how to take your own. In this post, I listed Four Basic Elements of Stock photography and gave a brief description of each one.   Well in the next few weeks I’m gonna expand on each one. Then you, as a business owner can…

  • A Basic Stock Photography Equipment List

    Introduction   So, you’ve had enough. You’ve spent hours trolling stock photography sites, looking around the web for any royalty free or creative commons images that will fit your business and your message.   Finally, you’ve said, stuff it! Let’s create our own, after all how hard can it be.   It’s a brave decision…

  • Looking for stock photos? Here’s how to take your own.

    Ever wondered how there are so many good stock photos out there? And how they got taken?   Have you also downloaded one and had to settle “for almost but not quite right”?   Maybe you’ve got fed up looking for the right one and just settled for something free and second rate.   Well,…