8 reasons to post Travel Images online
*Imagine no internet, I wonder if you can.
I wonder if John Lennon was to write Imagine today whether this wouldn’t be an extra verse.
When I first started photography the only Travel images in the public domain was either in print or as part of a TV or Movie.
Photographers like me lugged around a portfolio of printed travel images to various companies and people hoping that they would like our images.
Nowadays there are so many places that you can post travel images online, that it’s almost mind boggling!
And there’s lies the problem.
The real consumption of travel images is happening on line.
So why post your Travel Images online?
Well let me give you 8 reasons on why you need to post your Travel Images online.
1. Huge Market
Last year there were 3.2 Billion Internet users.
Let me say that again, 3.2 Billion.
That means 40% of the world’s population have an internet connection!
Over 80% of the population of developed countries have an internet connection.
So if you are looking to get some exposure for your travel images to any of those countries then you have to be online.
2. With the right strategies you can get in front of potential admirers using various electronic forms such as email or social media.
As much as doomsayers tell us that Facebook or twitter or any other form of social media is dead.
It’s never been more popular. Sure the up take has slowed which is normal.
Social media uptake is dwindling not because of unpopularity but because they are running out of people who aren’t already on it.
Social media is here to stay in its different forms
3. 85% of customers expect business’s and everyone else to be active on line.
Everyone jumps on facebook or a website to see the latest posts.
And there’s nothing like a great travel image to attract their attention.
4. With smartphones users can look up destinations and search for images whilst walking past a travel agent.
So if you’ve got some great travel photos and you’re not posting your Travel Images online you’re missing out?
Of course you still need to have some great travel images.
You also need to ensure that you update regularly, otherwise people looking at your site will get bored and move on.
And it goes without saying that your site should also be mobile friendly.
5. 46% of people say a business website’s design is number one for gauging the credibility of a company.
By that I mean not fancy but just easy!
This is BIG!.
Why not approach a business that needs travel images of the destinations you’ve been to.
You never know where it may lead.
If you have your own site make sure it’s quick and easy to load.
And make sure your site is easy to navigate and works well on Apple, Windows and Android operating systems.
I’m sure you’ve come across a site that is not easy to navigate on your iPad but easy on a PC or Windows laptop or vice versa.
6. 90% of information transmitted to the brain is visual. We humans process visuals 60,000 times faster than text.
Thanks to our evolution over millions of years of, we are genetically wired to respond differently to visuals than we are to text.
It’s important that words, concepts and ideas are hooked onto an image, otherwise they will go in one ear, and go out the other.
Words are processed by our short-term memory where we can only retain small bits of information.
Images, on the other hand, go directly into long-term memory where they are indelibly etched.
7. Good visual content is often shared around amongst friends and acquaintances.
Like a visual word of mouth. Take a look at Instagram and see how many followers some travel photographers have.
Whilst there’s no guarantee that these images will be have been shared, you’ve got to be in it to win it, as they say.
Some of the best ways to grab people’s attention is by posting an image on a forum such as Reddit (via a link) or Quora.
The travel industry has lots of other forums some created by travellers othere by magazines and travel companies.
So what about your experience in the online world? Do you post your Travel Images online?
If not what’s the number one obstacle stopping you posting travel images online.
I’d really like to know. So please leave your answers in the comments below.
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PS: *John Lennon actually wrote “Imagine no possessions, I wonder if you can” and then goes on to say “No need for greed or hunger, a brotherhood of man”
Those words are as relevant today as they were in 1971